Get the knowledge & know-how to grow and scale your tech business
StartUp Academy
Duration: 2 months
Start: October 4
Join if you are:
Free two-months online program on building, operating, and scaling profitable tech businesses.
Hear about what it takes to start and scale a company from people who’ve been there.
Get actionable advice on how to boost your performance.
Learn about building blocks of a tech StartUp and get step-by-step tactics to apply to your business.
Growth marketer
Key decision maker
Speakers will share step-by-step tactics applicable to business in the Mobile App industry, EdTech, e-commerce, media business.
Learn from the international tech companies' founders and connect with Facebook experts.
Why StartUp Academy?
Join the group of startup-minded entrepreneurs and explore different stages of building successful tech businesses.
Find a way
to boost your business
Acquire knowledge and best practices to grow your business
Business Models
Founders of global tech companies will share their experience and expertise in building profitable tech business models and staying ahead of the curve.
  • In and outs of startup life and growing a successful business from the CEO of Genesis.
  • The fundamentals for growth of StartUPs and the key criteria for successful business development.
  • How to avoid scaling an unprofitable business: intro to unit-economics.
As you are launching a tech business, you must ensure you have a product-market fit that can be scaled and profitable. We will share blueprints for crafting a successful startup launching strategy
  • Conducting a market research
  • Building a team that won’t sink your business.
  • Pivoting a business.
Surefire strategies for operating a fast-growing business is a key to success. Learn about:
  • Stages of company development.
  • How to operate different types of teams: management principles.
  • Building effective teams while scaling your business.
  • Product management.
Learn how analytics work for tech products and why it is the 'secret sauce' of startup success:
  • What kind of expertise in analytics will drive critical business decisions and craft successful strategies.
  • Building an analytics team.
  • Product analysis in a nutshell.
Finances & Investments
Speakers will provide insight into the CEE investment scene and will provide in-depth coverage of what is happening in the world of venture capital investments and the startup industry:
  • Advice on attracting investors and getting funds.
  • Cases from Genesis Investments.
  • Key steps to securing investments for business.
  • Due diligence for a startup.
  • Using PR to attract investors.
In this section you will learn about designing a digital marketing action plan lined up with the business goals and how to choose the right platforms and tools to meet the business goals

The Facebook Blueprint Team will show how to reach more customers, build better products, and run more efficiently by using Facebook tools.
Learn how build efficient sales function, generate more leads and to develop confidence in the negotiation process. The speaker will share some negotiation tactics and frameworks based on everyday situations in business and life.
Team and people management
Human resource management is a key function for successful business. Learn from experienced speakers:
  • What are the critical issues for the labor market.
  • What strategies to use for recruiting talents in a tight labor market.
  • How to grow teams.
Learn from the experts
Volodymyr Mnogoletniy
CEO Genesis
Alexey Bessonov
Head of Disruptors, CEE, Facebook
Vasilii Tofan
Partner at Horizon Capital
Anna Khoma
CMO, OBRIO, Genesis
Stanislav Birov
Client Partner, CEE, Facebook
Eldars Sarafutdinovs
Client Solution Manager, CEE, Facebook
Yaroslav Morozov
CEO Universe, Genesis
Oleksii Yermolenko
VP of Genesis Investments
Inessa Ishunkina
Marketing Science Partner, Facebook
Julia Onuchina
Manager, Global Business Group, Facebook
Vital Laptenok
CEO Genesis Investments
Artem Kopanev
Deputy COO, Genesis
Aug, 9 — Sep, 8
Application process
Sep, 9 — Sep, 11
Selection gate
(online test)
Sep, 13 — Sep, 30
Selection gate (interview)
Oct, 4
Program start date
Facebook Certification is the highest level of accreditation that Facebook provides and recognizes. Becoming Facebook Certified helps people distinguish themselves as highly credible in their knowledge of Facebook products and services. It enables certified professionals to signal to clients and employers that they have advanced-level skills, and allows businesses to identify top talent that can support their marketing goals.
Attendees of the program can get Facebook Blueprint Certification after passing the exam
Frequently asked questions
How to join the StartUp Academy?
Fill the application form by September 8. After submitting your application, you should receive an email confirmation from the StartUp Academy team. If you do not receive this email, please check your junk email folders.
Due to high interest, applicants will go through the selection process.
Why do I have to go through the selection process?
The idea of the StartUp Academy is to provide the most efficient learning experience and enable a personalized connection between each participant and speaker. That is why we have to form a group with a limited number of participants.
What are the entry requirements?
The program is designed for those who have experience in the tech startup industry, but there are no strict entry requirements.
Is participation free?
Yes, participation is free of charge.
How is the learning process organized?
Participants will join online live lectures and discussions.
What will be the working language?
The working language will be Russian because the StartUp Academy will bring together startup-minded people from Ukraine, Belarus, Moldova, Estonia, Lithuania, Latvia.
What is the program structure?
The StartUp Academy program consists of approximately 35 to 40 hours of material delivered over two months. Participants will join online live lectures and discussions. The program will cover different stages of launching and scaling a tech startup.
We are Ukrainian tech products company with an ecosystem of more than 15 companies and an investment fund.
Our products empower more than 3 billion people around the world to share ideas, offer support and make a difference.
The deadline to apply is September 8
StartUp Academy